WTF is a Squeeze Page Anyway?
Wikipedia defines a squeeze page as “A landing page that is developed to gather opt-in email addresses from prospective subscribers.”
While the purpose of a squeeze page is to tap into an email list, it later forms the basis of creating an automated online income. So getting the basics right is very important and here are a few tips on creating an effective squeeze page. Effective squeeze page templates have been developed and can be used for maximum effect.
1. Catchy Headline: Grabbing the attention of the visitors is important and a catchy headline immensely helps in this regard. The headline should ideally consist of the product you are promoting/selling as well as a quick one line benefit from the product like increasing traffic, improving sales, reducing time and effort etc.
2. Autoresponder Service: Subscribing to an autoresponder service is the heart of a squeeze page. The highly recommended autoresponder in the market today is aweber which is hands down the best and the most convenient service to set up. Though there are a few free services that are available, I strongly recommend Aweber.
3. Avoid External Links: Try to avoid external links in the squeeze page. While you do want to provide as much information as possible to the prospects to give them a taste of the program or the product, it is equally important to remember that you ideally want them to stay in your page. It is precisely for this reason that using Squidoo or Hub pages as a landing page is not a great idea because there are far too many choices/distractions for the reader as a result of which the conversion rate might not be great. You can use instant squeeze generator for building free squeeze pages or you can use google page creator for the same purpose.
4. Free gifts and bonuses: Adding free gifts and bonuses have a tremendous positive effect on the conversion rate. Think about it, who wouldn’t love to have a free gift in exchange for opting in an email list?
5. Squeeze Page software: You can build your squeeze pages in Squidoo and Hubpages by building lens but as I mentioned earlier, they have lesser conversion rates because of the external links. Building a squeeze page in google page creator or yahoo geocity can also be done. Squeeze Page Templates let you create squeeze pages in a matter of minutes once you have the content ready.
6. Elements of a good squeeze page: Content is the king is the saying and it is no different for a good squeeze page. A professionally developed squeeze page should consist of testimonials with nice pictures from professional and starters in affiliate marketing. Research shows that having video and audio clippings tremendously helps increasing the conversion rate.
Remember the purpose of a squeeze page is simply to squeeze the information from a prospect. By opting into your list, the prospect has taken the first step in reviewing your product. This is an important step in the process, but this alone does not guarantee success in affiliate marketing. It is your duty to make sure that the product you are promoting is worth the money, provides the benefits that it promises to provide and it does not take undue advantage of the customer’s trust.
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